I was shocked to see a couple of my trash disposal company’s employees pawing through an open bag of papers from my neighbors trash as I left my house the other day. I stopped to talk to them — just so they knew someone was paying attention to what they were doing. And I wonder if these guys were really employees. They had no gloves. I aksed about that. Their answer? None at the shop. Hmmm… [Read more...]
During your sales activities you’re going to get some “No’s” even if you’ve targeted your market correctly. Sometimes people just don’t need what you have for sale right now.
Rather than make assumptions about why they didn’t buy, be thankful for that no.
It means you know exactly where they stand right now and you don’t have to waste any more energy trying to sell them. A “no” is better than a “maybe” any day — and it gets you one step closer to a “yes.”
And don’t take it personally.
People buy for their reasons and often their reasons aren’t anything like what you would think. Learn to move beyond the “no” to the successful “Yes, I do want to buy that.”
No matter what many experts say, there are still plenty of small business owners who just can’t accept that “no is no.” Are you one of them? Or have you perfected a technique to get you past that “no” so you can get closer to the “yes?” Tell me about it by leaving a comment.
This is a guest article by my colleague Marcia Yudkin who is a prolific writer and marketer. In these days when everyone is hopping on the internet bandwagon to make money, this advice will get you more of what you are looking for.
Terminology greatly affects how people perceive value. Call something a “brochure” and no one will want to pay for it. Call it a “booklet” and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an “ebook” and people instinctively compare it to tangible books and will pay no more than what they’d pay for something they can pick up at the bookstore. Indeed, according to Angela Adair-Hoy, co-owner of Booklocker.com, the magical price point for ebooks is just $8.95. Consider these alternatives. [Read more...]
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