I like press releases. I really do. I love hearing new news about cool products and services that can help small business owners. I even created a Press Release Primer for Small Business Owners to help others use publicity as part of their marketing plan. And I’ve given away and recommended the book 6 Steps to Free Publicity to countless small business owners.
But what I don’t like is receiving press releases that are just more junk in my mailbox. Those press releases go directly to the trash folder. The sample below is just what I’m talking about. [Read more...]











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