If You’re Sick of Online Hype, Check Out the Third Tribe

I’ve been online for a long time — since 1996 when I first started my business. And I’ve seen a lot of changes. Some good, some not so good. But one thing I’ve never gotten used to was the “standard” sales page hype. It turns my stomach.

You know what I’m talking about:

THE BIG RED HEADLINES IN ALL CAPS
followed by tons of yellow highlighting
and a few testimonials (from the same people over and over!)

Spare me please! There is no faster way to get me to leave a website than this sales format. Do you feel the same way too? [Read more...]

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Don’t Fall for Get Rich Quick Small Business Scams

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It sickens me when I see websites and TV commercials that scream how easy it is to make money online. Yes, according to them, it’s very simple and within a month or so you’ll be living the high life — fast cars, cool houses, mai tais on the beach. Not.

Here’s the truth about starting a small business whether online or off. [Read more...]

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5 Tips for Building a Revenue-Generating Mailing List for Email Marketing

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Please enjoy this guest post by Wendy Lowe of Campaigner

While the philosophers debate the metaphysical and the physics of whether a tree falling in a forest makes a sound when no one is around to hear it, small retail business owners are more concerned about the realities of email marketing programs. If no one’s reading the email campaign, no matter how great it is, it’s not going to make any noise for your brand or your sales. [Read more...]

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