5 Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, “Hello,” there was nothing but monotone dialog until I interrupted him a minute later. It sounded like he was reading a script… but he wasn’t (I asked).

When you make calls trying to sell your products or services to your prospects, don’t forget to be yourself. Here are five simple tips that will help.

1. Smile — it can be heard in your voice.

2. Stand up — it helps you breathe.

3. Look In The Mirror — it will help if you can see what your face is doing. You’ll convey your message better.

4. Listen — remember it’s about your prospect, not about you.

5. Be Personable — act like you’re talking to the person face-to-face. It makes the process easier.

Bonus Tip: Use a wireless headset. It gives you the freedom to be yourself. Here’s what I use.

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

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