I don’t know about you, but when I started my business in 1996 I was fresh out of the corporate world and didn’t know a lot about how to sell. (Okay, I didn’t know anything about how to sell.)
And that was a real bummer.
I worked really hard. I’d sell something to a customer and then work really hard to sell something to the next customer. Then the next customer and the next customer — well you get the idea.
It was exhausting!
And then, duh, I realized I could work a lot smarter (and put more cash in the bank) if I set up a customer loyalty program that leveraged those customers who already loved what I did.
But you have to set it up and be consistent about it if you want it to work hard for you.
So if you are tired of working so hard to make sales, watch this quick two minute video to solve that problem.
If you can’t see the video, click here.
Creating a customer loyalty program is just one way to leverage referrals to improve your cash flow.
If you’re looking for a strategic approach to generating referrals to help your cash flow, make sure you attend my free Referral Marketing Training Workshop. You can sign up here.