You know, it’s funny how what comes around goes around.
Back in the early days of the interwebs (90s!), the wise advice of the day was to make sure you had an email newsletter so you could keep in touch with prospects and clients.
It was the hot new way to build and maintain relationships.
Then social media came along and everyone said that email marketing was dead. (Well, the really smart people didn’t say that — but you know what I’m talking about.)
Many people believed the nay sayers. (I didn’t!)
And now, what’s old is new again. All the up and coming marketers are saying you must have an email newsletter.
I can’t say I disagree.
But it’s not the new gold rush. You have to make sure and take the right steps so it works effectively for your business.
So take a look at this quick three minute video that shares 3 key factors you must include for success.
If you can’t see the video, watch here.
What do you think?
Do you buy into the whole email marketing thing or think it’s a waste of time. Please share your thoughts below.