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Creating Loyal Customers Can Sustain Your Business

Do your customers buy from you once then never return again? I have yet to meet a small business owner who doesn’t have the opportunity to get a repeat sale from a customer.

But many small business owners look at it differently. If that sounds like you, it’s time to open your eyes to the possibility.

First, read Creating Buyer Loyalty for some great tips on creating a loyalty program. Then think about what you might be able to do to create a “loyalty” program for your customers.

Just do some brainstorming — get wacky and come up with some ideas that may sound like they are in left field.

Then share those ideas with me. I’ll be your sounding board.

Post your ideas using the comment form. Up to the challenge? Let’s get started.

Need More Help? Pick up a copy of Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

Comments

  1. Richard says:
    October 12, 2008 at 6:13 pm

    Good post – have been doing exactly as you describe with a decent uptake from old customers.

    Reply
  2. Matthew Wiggins says:
    October 12, 2011 at 11:56 pm

    Offering a discount to repeat customers is always a good thing, we also encourage customers to recommend us by rewarding them with a small percentage of the profits we make.

    Reply
    • Denise O'Berry says:
      October 13, 2011 at 6:36 am

      Good approach Matthew. Recognizing that your current customers have a lifetime value and rewarding them to remain customers is a good thing. Thanks for taking the time to comment.

      Reply

Trackbacks

  1. Don’t Discount the Power of Thank You - Small Business Expert Denise O'Berry says:
    June 14, 2011 at 6:51 am

    [...] Discount the Power of Thank You There are lots of ways to create a customer loyalty program for your [...]

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