Day Four: Create Your Business Goals For The Future

Okay so you’ve spent three days writing down important information about your business. You’ve identified where you are right now as a result of this year’s actions and where you want to take your business. You’ve taken a look at who your customer really is. You’ve identified what has gone well and what hasn’t gone so well and thought about what might be holding you back.

Now it’s time to create some goals. Did I hear you groan? This is really the best part. You’re actually going to turn your good work into something that will be a road map for you to follow to achieve those things you’ve only been dreaming about.

Here’s how you do it. Sit down in a quiet room — plan on spending at least an hour. Look over what you have written down. See any themes? Stuff you can group together? That’s what you need to do now.

Then take those groupings and see if they align with what you said you wanted for the next year. If they don’t, you need to seriously consider doing away with them or modify them to fit where you said you wanted to go.

So you’ve narrowed it down a bit. Now you need to take those groupings and turn them into goal statements. Don’t create more than five goal statements, two or three is even better. Anything more than that just turns into something that will boggle your mind and cause you to put all your good work on the back burner — it will be way too overwhelming.

Not sure how to write a goal statement? Here are some examples.

• Find a product that provides passive income for my business.
• Develop strategic win / win partnerships for cross promotion.
• Get more clients without increasing face-to-face billable time.
• Move into the [xxx] niche with my current products / services.

That should give you some ideas. Now get started. If you have any questions, send me an email or leave me a comment. And you can always pick up a copy of my free goal setting guide.