Most small business owners don’t have a clue where they want to take their business. They just let it happen to them. And if you don’t know where you’re going, any road will take you there.
But is that what you really want? Wouldn’t you rather create success than let it happen to you? So, what future do you want? That’s what you’ll work on today. Pull out a piece of paper and get started.
Where Do We Want To Be?
- Why does your company exist?
- What would you like your biggest accomplishment to be this year?
- Where would you like your business to be in terms of sales revenues, size, number of employees and location?
- Who are your top five competitors and why?
- What aren’t your competitors doing that customers need?
- What trends do you see in the market that could make your products and services obsolete?
- What are your competitors doing to push themselves ahead of the pack?
Make sure you’re honest with yourself when answering the competition questions. So many small business owners tell me they have no competition. And to that I say, “Get your head out of the sand.” We all have competition and if we’re going to win in the marketplace we have to differentiate our small business. One way to do that is to take a long hard look at what they are doing.
That’s it for today. Got questions? Leave me a comment.
About Denise O'Berry
[...] You’ve identified where you are right now as a result of this year’s actions and where you want to take your business. You’ve taken a look at who your customer really is. You’ve identified what has gone [...]