Every single day I see small business owners making huge mistakes in their marketing efforts.
Heck, I’ve sure made my share.
And it can cost you a ton of money and wasted effort if you don’t make sure you are focused — not just using splat marketing to try to get the word out about your business.
Many small business owners mistakenly think that narrowing down and targeting a specific market will leave them with no one to use their products or services.
But it actually works exactly the opposite. The more you focus on a narrow market, the more of them you will find. Getting clear on who you are targeting can help your business have massive success.
Watch this quick three minute video to learn what you need to do.
Here’s that tweetable for you:
So are you targeting your market? Have you hesitated for some reason? If you’re struggling with nailing it down, let’s talk about it. I’d love to hear your thoughts and questions in the comments below.