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Don’t Ruin Your Reputation By Being On The Radio

Get your small business on the radioRadio shows can be really fun to do. But if you’re the next guest on your favorite radio show, you better be prepared.

I was aghast last week when I listened to a radio show that featured one of my favorite experts. For the last two years, I’ve known her from her written communication which is excellent. I can’t say the same thing for her radio appearance. Her thoughts were scattered and I couldn’t even hear what she was saying there were so many ums and uhs littered throughout her discussion. She definitely wasn’t prepared.

So what do you do to get ready for a radio interview? First determine what the end looks like. What do you want people to walk away with at the end of the radio show? Identify two to three key points and make sure you have your thoughts collected. I always keep a cheat sheet handy to remind me to stay on point — it is radio after all. No one can see what you’re looking at.

The bottom line is you must be prepared. If you’re serious about getting on the radio, hop on over to Annie Jennings PR and take a look through her free radio tips.

Have you been on the radio? What tips do you have to offer?

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

Comments

  1. Brandon Allen says:
    December 31, 2008 at 9:42 am

    I guest host a radio and do a podcast. I agree with having notes laid out in front of you when I started doing radio I always had a cheat sheet in front me. For business owners in this day and age it makes a lot of sense to start podcasting on a weekly basis for a number of different reasons. That will give you the practice that you need to do great on radio. I have noticed that the more I do radio/podcast, the more natural it is for me. I would also suggest forgetting that you are on the radio when you are a guest and just focus on the host as if the two of you were just having a one-to-one conversation. I have noticed that some people think too much about the listeners and about the fact that they are on the radio which tends to make them more nervous.

    Reply
  2. Denise O'Berry says:
    January 1, 2009 at 8:03 am

    Thanks Brandon for your wise advice. I’ve noticed that the shows I most enjoy are those where the person appears to be talking directly to me. And I agree, 2009 is a great time for small business owners to begin weekly podcasts as more and more people get on board with the technology.

    Reply

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