What a surprise we found recently in our favorite batch of Keebler cookies.
When we opened the package, we discovered a trifold note enclosed which included a personal note for all cookie lovers.
I was impressed that Keebler made such a smart move to get the people who love their cookies to join their email list. Smart marketing indeed. Below is the outside of the trifold note. Notice that it invites the reader to get “Treemail” messages (cute, huh?) by visiting the Keebler website.
And the inside of the note is even better. Very personal and enticing. Makes you want to visit. We did. 
You can use these email marketing tactics in your small business. And since you are nimble and quick, you can do it now.
Don’t be fooled. Email marketing is more popular than ever. If you are not growing your business using email, you are leaving a lot of money on the table. And if you’re not sure what to do, sign up to get my free email marketing tips (via email of course!).
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About Denise O'Berry
This is a very unique approach, something that clearly differentiates what on the surface appears to be a commodity product. I believe that it’s the little things, like a seemingly personalized note that will continue to set brands above competitors and grab (and keep) consumers’ attention.
John — I agree with you. It really was a delightful, unique touch. Yes, the little things do matter. Small business has the opportunity to seize those moments, but way too often misses the mark. Thanks for taking the time to share your thoughts.