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Give Your Ad The “Who Cares” Test

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn’t end up in the round file?

Give it the ‘who cares’ test. You have approximately five seconds to get your prospect’s attention. Make those five seconds count!

1. Start with a grab ‘em headline.

2. Follow with a transitional sub headline.

3. Make the body count.

4. Give them a reason to call — now.

Your prospects don’t care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.

What are your marketing pieces doing for your company?

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

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