You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don’t they tell people? And, why don’t they write it down?
Because you don’t ask.
Your customers are busy people. They don’t think about your business day in and day out like you do.
Testimonials don’t have to be written in a formal letter. You’ll often get more usable comments when they aren’t. Sound bites that pack a punch can go much further in building credibility for your company.
When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It’s better for your business when your current customers tell your future customers about how great you are.
Get more business referrals for your company today.
- Always Verify Budget Before You Sell
- Tap Into Your “Old Customer” Gold
- Customer Loyalty Means Good Buzz For Your Business
- Do What Works To Secure Your Brand
- Improve Cash Flow with Consistent Business Development
Disclosure: I love providing tips, tactics and tools to small business owners and entrepreneurs like you who take the time to stop by looking for help. The information I provide on this site is free, but is often supported by external products. Please be aware that some links you click on from this site could result in me being paid a commission. Also know that I will never steer you toward anything I do not believe in. Thank you for your support. :-)
Twitter: amiranzur
Says:
March 21st, 2010 at 7:07 pm
[...] Using this strategy means you’ll also get a lot of good testimonials about your business. Many people don’t realize how easy it is to do that. If you’re wondering how to make this work in your business, hop on over and read ‘It’s Better When They Tell Them.’ [...]