Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.
1. Publish articles about your specialty. “How-to” articles are always welcome. Ensure you include your contact information.
2. Write letters to the editor of publications your target market reads.
3. Get involved in an organization or community project.
4. Build strategic alliances with non-competing businesses and cross-promote each other.
5. Publish a special report. A “super how to” list for your specialty area. Distribute freely. Ensure that your contact information is included.
6. Speak to groups and organizations. Make sure the audience is your target market.
7. Carefully target relationships with media sources.
8. Write newsworthy press releases and distribute to your special contacts.
The more proactive you can be, the better off your business will be.
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Disclosure: I love providing tips, tactics and tools to small business owners and entrepreneurs like you who take the time to stop by looking for help. The information I provide on this site is free, but is often supported by external products. Please be aware that some links you click on from this site could result in me being paid a commission. Also know that I will never steer you toward anything I do not believe in. Thank you for your support. :-)
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