Over the holidays last year I received way too many cards that were marketing promotions, not the greetings they were intended to be. I may have felt differently about these cards if they were from someone I hear from on a regular basis. But I doubt it. Click here to continue reading… »

It’s the little things that people forget. A local accountant was having a problem with his burglar alarm. Part of the close procedure in his business was that the last person out was responsible for setting the alarm. Yet every day for a week, when he arrived at his office in the morning, the alarm was not set. Click here to continue reading… »

While driving to a business meeting last week (on the freeway!), I was amazed at all of the people around me who were focused on something other than driving. It’s no wonder there are so many accidents. Click here to continue reading… »

The small business just down the street from my house is suffering. A little family owned market, it depends on drive by traffic to survive. Problem is, the main road just got rerouted because of phenomenal growth in this area. Instantly, this small business owner saw a 90 percent drop off in business. Click here to continue reading… »

All you have to do is read a few of my messages or talk with me for a short time to know that I am a proponent of using news releases as a marketing strategy for your small business. And you must bear one thing in mind — you do not control what gets printed in the news from your release. Your objective is to write such a great news release that publications will want to print it in it’s entirety. Here’s a short note I received from a small business owner and my response to her issue. Click here to continue reading… »