Once you’ve been in business for a while, you’ll notice the pattern of your business sales ups and downs. Every small business has them. And many products or services are seasonally driven. That can really create a big impact on your bottom line if you don’t pay attention to it.

Fortunately the internet allows you to cover some of that down time by catering to different parts of the world — and focusing on those who are in the market right now for what you offer.

Remember that wherever you are in the world, the season is just the opposite somewhere else. With the internet, you can be selling winter stuff to someone halfway across the globe from you when you are in the heat of summer (and vice versa).