How come we can chat up the 7-11 cashier with ease, but when it comes to talking to strangers at a networking function, we clam up? It’s the same concept, isn’t it?

Well, kind of.

First of all, we’re not really trying to impress the cashier at the 7-11 and we may be trying to impress that all too important prospect at a networking function.

Although we’re not trying to sell in either case, when networking we’re beginning to establish that critical business relationship that can lead to a sale — and we don’t want to mess it up. Whether you’re a veteran small business owner or just starting out, effective networking is by far the most important key to building your business.

Lots of people say that networking is about who you know, but I disagree. I think it’s more about who knows you. And believe it or not, I’m not all that thrilled with networking either, but people say I’m great at it and ask me how I do it. The answer? Listening. People like to talk about themselves and if you can turn a good ear and ask open-ended questions (how, why, who), you can be great at networking too.

What tips do you have for successful networking? Please share by leaving a comment.