To find the gold in your business, look just beyond your nose. Most small businesses already have gold right in their databases in the form of their current customers. I bet you do too. 

But so many small businesses overlook this when rolling out a website or newsletter. Getting permission from current customers to send them email is important for your business success.

There’s no better referral than a current customer passing along information. And email makes it so easy. It allows you to maximize the benefits of viral marketing without spending a dime.

I haven’t found a business yet that couldn’t strengthen relationships with their current customers, prospective customers or strategic partners by keeping in touch proactively via email — even though it’s a little tougher these days to get the message through.

What about you? Have you tapped into your current customers and made a launch a success? Leave me a comment and tell me about it.

More on this topic:

1. 6 Ways Small Businesses Can Survive In A Crazy Economy
2. Three Simple Keys Will Make Your Customers Stick
3. Use An Attorney For Business Legal Issues
4. Seven Ways to Make Sure Your Customers Trust You
5. Eight No Cost Ways to Market Your Business