I know I’ve talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for just the right email from you, you have only a few seconds to get their attention before they hit the delete key. Click here to continue reading… »

Do your customers buy from you once then never return again? I have yet to meet a small business owner who doesn’t have the opportunity to get a repeat sale from a customer. But many small business owners look at it differently. If that sounds like you, it’s time to open your eyes to the possibility. It’s a good way to increase your bottom line in a tight economy like we are experiencing today. Click here to continue reading… »