Guy Kawasaki’s new book “Reality Check: The Irreverent Guide To Outsmarting, Outmanaging, and Outmarketing Your Competition” landed in my mailbox this week. It’s a thick, chunky book that reflects the contents within.

Here’s the bottom line. If you’ve ever read the tips on Kawasaki’s blog, you’ll love this book. Read the rest of this entry »

So much of business these days is accomplished through email or other written works that you can’t afford to “not know” how to put the right words together at the right time. And the truth is that the English language isn’t all that easy to decipher. With all sorts of rules and exceptions, it’s no wonder people get confused. Read the rest of this entry »

Business books are one of the hottest commodities you can create — but they are not easy to market and require a big investment of time. Read the rest of this entry »

This book by customer loyalty expert Kevin Stirtz is a short read packed with a powerful punch. Kevin’s 21 real world lessons in creating more loyal customers can be easily implemented in your business. Read the rest of this entry »

A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder. Read the rest of this entry »

You just can’t beat this book by Marcia Yudkin. Every small business owner should have a dog-eared copy within reach. I’ve given away many copies of this book to my clients and recommended it to several others. Read the rest of this entry »