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It’s More Important Than Ever To Ask Permission To Send Email

It happens to me almost every single day. I receive an email with — some important topic — that says “If you no longer wish to subscribe, please follow these directions to unsubscribe.” The problem? I never subscribed in the first place!!!

This is one of my major pet peeves. I guess I just need to get over it. I’m not talking about spam messages that all include the same fake disclaimer.

These emails are from legitimate companies (um, yes) who are trying to succeed in business. But they’re doing it the wrong way.

You will not win customers and influence people by sending them messages they don’t want — so don’t do it. Heck, I even took my email address off my business card to circumvent nice business people from sending me their important messages.

It’s time for everyone to buy a clue. Take the time to build a relationship first.

And don’t forget. Twitter is a great place to begin building relationships. You can follow me at twitter.com/deniseoberry.

You can learn the best way to be successful at email marketing with my free tips.

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

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