At least once a week I hear the comment, “My partner and I are finding it difficult to hit the pavement and act as salespeople in addition to running our small business.” And then the question, “Is hiring a contract salesperson the right option for my company?”
Most small business owners don’t consider themselves to be salespeople. Being a salesperson conjures up a lot of negative images in most peoples minds like a sleazy car salesman — we’ve all had one of those at some time or another. My advice on selling for your company? Get over it.
You are the best salesperson your company will ever hire.
A better approach is to outsource some of your administrative and task related stuff and do the sales yourself. We are all salespeople. And if small business owners can’t be salespeople, we shouldn’t be small business owners. Marketing and sales are what you should spend the majority of your time on.
Sales are what will make your cash flow and keep your company alive so you can do all the other things you want to do. Consider the option of outsourcing your sales very carefully. And never forget, people do business with people — not companies. Who will be the person building those relationships? You — or someone else?
Agree? Disagree? Leave me a reply below.
About Denise O'Berry
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