Your Small Business Could Learn Internet Marketing From The Big Brands

Whether your business is totally online, part brick and mortar / part online, or totally brick and mortar, you could benefit from watching what some of the big brands are doing. And your business is much more nimble than they are so you can respond faster to changing trends. But it takes action to do it. Are you taking the right actions to make the most of internet marketing for your business?

Here are some ideas for you. When I checked out at the local CVS store recently, I noticed that they were collecting customer email addresses on their cash register receipt. The timing is a smart idea. You’re already in a buying mode, so why not take one more action? Here’s an example.

They have all the important stuff on this receipt. An enticing offer ($4 coupon) to get you to part with your email address along with a disclaimer that they will guard it for you. The method is a bit clunky, but why not. I bet they’re very successful.

You could use this approach on your store receipts (or on your invoices if you mail them out). If you don’t have room on the receipt, create a flyer to hand out to customers. The point is — do it. These people are already your customers and collecting an email address, plus following up with subsequent offers can really pump up your cash flow.

Another thing I thought was really cool about their receipt is the invitation to follow on twitter. This piece below was left intact after you removed the piece above. Using these two methods gives CVS plenty of opportunities to continue to engage you as a customer.

You could use this in your business too. If you’re not yet on twitter, you could be missing a chance to connect and engage with your customer where they hang out.

And if you’re not sure how email marketing can help you in your business, sign up for my free email marketing tips. You’ll get one message a week for six months — absolutely free.