Leadership Is About Action, Not Words (Video)

Small Business Tip To Improve Your Bottom Line

Becoming a small business owner means you get to have a fancy title. We’ve all heard the old adage about not being able to hear someone because their actions are speaking too loud. That is amplified (pun intended!) when you’re actually in a leadership role. So what does it really mean to be a leader? Take a quick two minutes to watch this video and find out. If you can’t see the video, click here to watch on YouTube ==>> A Leadership Title Doesn’t Mean You’re a … [Read more...]

How Are We Doing Check Ins Are Good For Business Growth (Video)

Small Business Tip To Improve Your Bottom Line

Have you made the mistake of putting your business on “set it and forget it?” If that’s the case, you could be leaving a ton of money on the table. Believe me, I’ve made this mistake in areas of my business only to discover after an extended amount of time that what was working no longer has the same punch. Ugh!?! It will give you a sick feeling in the pit of your stomach when you discover what’s happening. Especially when you start thinking about all of the missed … [Read more...]

Should You Ban Free Email Accounts From Your Mailing List? (Video)

Small Business Tip To Improve Your Bottom Line

Do you read most of your email using your free email account? Conventional wisdom says it’s highly likely you do. That’s why I take issue with the “experts” who say you shouldn’t allow free email accounts from Yahoo!, Hotmail and Gmail on your mailing list. I think that’s crazy advice! Banning free email accounts from your email list is a really good way to miss a lot of prospects who are part of your target market. Take a quick 3 minutes to watch this video and learn three … [Read more...]

A Good Sales Funnel Will Keep Your Cash Flowing (Video)

Small Business Tip To Improve Your Bottom Line

If you’re like most small business owners, you’ve had your share of cash flow issues. One of the most common is what I call the feast or famine syndrome. It’s when you are rolling in the dough one month and starving for cash the next. Sound familiar? Most of the time it’s caused by not having a good sales funnel that keeps leads coming into your business so you can turn them into customers. Take a quick 3 minutes to watch this video and learn how to get out of that pattern … [Read more...]

Train Your Customers To Buy More (Video)

Small Business Tip To Improve Your Bottom Line

If there’s one thing I know, it’s that you’re a very busy person. And another thing I know is that you like to spend money. You see, we’re all like that. Your customers are that way too. So that means if you can train them to spend that hard earned cash with your business, everybody wins. Right? :-) Well, I’m here to tell you that you can. Take a quick 2 minutes to watch this video and learn how, so you can put it into action in your business today. If you can’t see the … [Read more...]

Planning Your Business Processes Will Yield More Cash Flow (Video)

Small Business Tip To Improve Your Bottom Line

Are you the kind of person who likes to wing it with the things that you do in your business? Or would you rather plan things out to make sure you’ve covered every option? I’ve done it both ways in my business and I’ll tell ya — planning works a heck of a lot better when it comes to being successful at bringing in the cash. But even when planning, there are things that can go wrong. So that means not only do you need to plan, you need to make sure things are really going to … [Read more...]

Is Your Business Leaking Cash? (Video)

Small Business Tip To Improve Your Bottom Line

One of the things that’s really cool about us humans is that we are creatures of habit. That helps us keep our sanity and get through the hectic world we live in today. But in your small business, that could be a disaster. And your business processes could be a big problem. If you always do things the way you’ve done them, you could be leaking a ton of cash and not even know it. Take a quick 3 minutes to watch this video and learn 1) if your business is at risk, and 2) how to fix … [Read more...]

How To End Voice Mail Tag Forever (Video)

Small Business Tip To Improve Your Bottom Line

Who hasn’t played voice mail tag at one time or another? It can be an annoying and frustrating process. And it’s a big time waster too. Sure, we have plenty of alternate ways to connect these days — email, text, social media — but sometimes the phone is the best option. So that means you need to make the most of it in case you end up getting voice mail when you are contacting someone. It’s super simple to make voice mail work for you and turn it into the effective communication … [Read more...]

How to Manage Email Overwhelm and Stop Distractions (Video)

Small Business Tip To Improve Your Bottom Line

It’s actually quite comical that we’ve been hearing “email is dead” for several years now. If email was dead, there wouldn’t be so many people who complain about email overwhelm. I bet you’ve done that a time or two. I know I have. Most of us have our email set up so it demands attention — via a beep, number notifier, or some other reminder. That makes it so we can’t NOT check and see what’s in our inbox. And that’s just crazy. The problem is our behavior and how we respond to … [Read more...]

When Naming Your Small Business, Don’t Go Trendy (Video)

Small Business Tip To Improve Your Bottom Line

Once you’ve decided to open your own business, you have to go through what some people consider the agony of naming your business. Plenty of people go the easy route and just use their name or initials. But some go in the other direction by picking a name that’s made up of a gobblygook of letters or words that don’t mean a thing. That’s the trend. You’re better off going a totally different direction. Not too easy, not too trendy. In the long run, it can bring you more prospects into … [Read more...]

How “Not To” Create a Great First Impression (Video)

Small Business Tip To Improve Your Bottom Line

I’m sure you’ve probably had the opportunity at some point in time to experience a wait at the doctor’s office. And it probably wasn’t pleasant. Sitting in an uncomfortable chair with a bunch of sick people around you as the clock ticks way past your appointment time. Ugh! Been there, done that. To make it worse, when you are finally ushered into the patient room, you typically have to wait again. Plus there’s not even a whisper of apology for keeping you waiting. You could be … [Read more...]

Your Marketing Materials Could Be Driving Away Prospects (Video)

Small Business Tip To Improve Your Bottom Line

I’m sure you work very hard to make your marketing materials attractive and meaningful. But that doesn’t mean they are sending the right message to your prospects. Most small business owners fall in love with the collateral they create and forget to look at it from the prospect’s perspective. That is exactly what happened to one small business owner whose focus was on working with women. There is no way he was going to attract who he wanted to work with using his current marketing … [Read more...]