Is Your Business Leaking Cash? (Video)

Small Business Tip To Improve Your Bottom Line

One of the things that’s really cool about us humans is that we are creatures of habit. That helps us keep our sanity and get through the hectic world we live in today. But in your small business, that could be a disaster. And your business processes could be a big problem. If you always do things the way you’ve done them, you could be leaking a ton of cash and not even know it. Take a quick 3 minutes to watch this video and learn 1) if your business is at risk, and 2) how to fix … [Read more...]

How To End Voice Mail Tag Forever (Video)

Small Business Tip To Improve Your Bottom Line

Who hasn’t played voice mail tag at one time or another? It can be an annoying and frustrating process. And it’s a big time waster too. Sure, we have plenty of alternate ways to connect these days — email, text, social media — but sometimes the phone is the best option. So that means you need to make the most of it in case you end up getting voice mail when you are contacting someone. It’s super simple to make voice mail work for you and turn it into the effective communication … [Read more...]

How to Manage Email Overwhelm and Stop Distractions (Video)

Small Business Tip To Improve Your Bottom Line

It’s actually quite comical that we’ve been hearing “email is dead” for several years now. If email was dead, there wouldn’t be so many people who complain about email overwhelm. I bet you’ve done that a time or two. I know I have. Most of us have our email set up so it demands attention — via a beep, number notifier, or some other reminder. That makes it so we can’t NOT check and see what’s in our inbox. And that’s just crazy. The problem is our behavior and how we respond to … [Read more...]

When Naming Your Small Business, Don’t Go Trendy (Video)

Small Business Tip To Improve Your Bottom Line

Once you’ve decided to open your own business, you have to go through what some people consider the agony of naming your business. Plenty of people go the easy route and just use their name or initials. But some go in the other direction by picking a name that’s made up of a gobblygook of letters or words that don’t mean a thing. That’s the trend. You’re better off going a totally different direction. Not too easy, not too trendy. In the long run, it can bring you more prospects into … [Read more...]

How “Not To” Create a Great First Impression (Video)

Small Business Tip To Improve Your Bottom Line

I’m sure you’ve probably had the opportunity at some point in time to experience a wait at the doctor’s office. And it probably wasn’t pleasant. Sitting in an uncomfortable chair with a bunch of sick people around you as the clock ticks way past your appointment time. Ugh! Been there, done that. To make it worse, when you are finally ushered into the patient room, you typically have to wait again. Plus there’s not even a whisper of apology for keeping you waiting. You could be … [Read more...]

Your Marketing Materials Could Be Driving Away Prospects (Video)

Small Business Tip To Improve Your Bottom Line

I’m sure you work very hard to make your marketing materials attractive and meaningful. But that doesn’t mean they are sending the right message to your prospects. Most small business owners fall in love with the collateral they create and forget to look at it from the prospect’s perspective. That is exactly what happened to one small business owner whose focus was on working with women. There is no way he was going to attract who he wanted to work with using his current marketing … [Read more...]

Free Publicity Can Make Your Business Stand Out (Video)

Small Business Tip To Improve Your Bottom Line

Every small business wants to be noticed. I’m sure you’re no exception when it comes to your business. You see other small business owners featured in the news and wonder, “What the heck! My business is better than theirs, why don’t they feature me?” Well, they sure could. But it takes a bit of effort on your part to make sure you include publicity tactics in your marketing plan. It’s not hard. You can do this. Take a quick 3 minutes to learn how to integrate publicity into … [Read more...]

Don’t Read What Online Marketing Experts Tell You (Video)

Small Business Tip To Improve Your Bottom Line

If you’re spending a ton of time reading blogs, watching social media updates, and buying products from a bunch of online marketing experts, you need to stop right now. You’ll get nowhere fast doing that. To begin with, learning is not doing. You don’t make money learning. You make money by taking action. And if you’re following a bunch of people, you’re sure to be hearing conflicting information. So stop right now and decide which one or two experts you are going to follow and … [Read more...]

Customer Feedback Is a Goldmine For Your Business (Video)

Small Business Tip To Improve Your Bottom Line

One of the best ways to tap into exactly what your customers want is to get their feedback. That used to be accomplished with a suggestion box. Stores would set up a big red box labeled boldly with the words Suggestion Box in an obvious location in their business. Sadly, it seems these boxes have gone to the “old technology” graveyard in favor of online feedback options. And I think it’s high time we gave them life again. Not only in brick and mortar stores, but also on … [Read more...]

Yes, You Can Turn An Unhappy Customer Into A Raving Fan (Video)

Small Business Tip To Improve Your Bottom Line

You can’t make all the people happy all the time. But if you have the perfect customer and you’ve made them unhappy, you want to make sure you at least try your best to make things right. Look, I know that none of us are perfect. We’re going to make mistakes — I know I’ve made my share. And, when those mistakes make our customers unhappy, that’s not a good thing. But I’m living proof that you can turn a lemony situation into lemonade. I had a customer who started out with a less than … [Read more...]

What To Do When A Customer Service Perk Backfires (Video)

Small Business Tip To Improve Your Bottom Line

How hard are you working to turn your customers into repeat business? After all, repeat business is so much more profitable than continuously working to bring new customers in the door. And it lowers your customer acquisition cost too. I’ve seen small business owners add perks to existing purchases that ultimately pull the customer back to their company time and again. Things like 20% off your next order, free shipping on your next order, buy two get one free on your next order, free … [Read more...]

Don’t Get Caught Short On Cash Flow (Video)

Small Business Tip To Improve Your Bottom Line

Have you ever gotten to the end of the year and realized you didn’t even come close to the financial goals you set for your business? Early in my business, I didn’t have a clue what to pay attention to and when to pay attention to it. Perhaps that’s happened to you too? I actually learned those lessons the hard way. (That’s one of the reasons I wrote my book Small Business Cash Flow: Strategies for Making Your Business a Financial Success.)  It’s really just a matter of paying … [Read more...]