How To Run Your Small Business While You’re On Vacation (Video)

Small Business Tip To Improve Your Bottom Line

For many small business owners, the idea of taking a vacation is just a pipe dream. Too much to do and no one to do it. Whether you have a team to back you up while you’re gone or are the solo player in your company, making the decision to take a vacation when you own a small business is a tough one. If you haven’t prepared properly, your vacation could turn into a big stress fest. But it doesn’t have to be that way. You can take a vacation and enjoy yourself. Take a quick three … [Read more...]

What Every Small Business Owner Can Learn From Politicians (Video)

Small Business Tip To Improve Your Bottom Line

In today’s world, there’s no getting away from politics. You’d have to turn off all of your technology to make that happen. That means we have to witness the bad behavior of our government representatives all the time. It’s no wonder their ratings from the public have sunk to all-time lows. But stick with me here because this really isn’t a political message.  :) If we behaved like they do, we’d drive all our customers away. One of the good things we can take away from their antics … [Read more...]

Four Key Questions To Help You Retain Your Good Employees (Video)

Small Business Tip To Improve Your Bottom Line

One of the drawbacks of being a small business is competing on price for employees. The “big guys” can offer so much more in terms of salary and benefits that sometimes your business probably feels like a revolving door for team members that are great, but looking for a company that can compensate them a bit better. Well, we all know that money motivates people, and sometimes there’s no stopping someone from leaving your company and moving elsewhere. Fortunately, there are lots of great … [Read more...]

The Quick And Easy Way To Get Customer Testimonials For Your Business (Video)

Small Business Tip To Improve Your Bottom Line

These days, everyone says you need to have social proof your products or services are loved by your customers. That means you need to have their words telling others just how good it is. And statistics have proven over 90% of people trust the recommendation of a friend or colleague. But, try as you might, getting testimonials have been pretty tough to get in your business. Well, I think you might be approaching this the wrong way. It’s not hard to get testimonials at all. And I’ll … [Read more...]

Could Your Small Business Be The Next Hacking Victim? (Video)

Small Business Tip To Improve Your Bottom Line

What if you woke up one day, hopped on over to your website and found it didn’t exist anymore? Or checked your business bank account and the balance was a big fat zero? Or discovered all of the customer data (including credit card numbers) had been stolen from your business by a hacking group? Doesn’t sound pretty, does it? You might be thinking the bad guys wouldn’t mess with your business — it’s too small. But on that point, you would be wrong. The real truth is one in five … [Read more...]

When Should You Market Your Business? (Video)

Small Business Tip To Improve Your Bottom Line

If you’re like most small business owners, you’ve asked yourself at least once — Is now the right time to market my business? It can be a real puzzler trying to decide what’s right for your business. But the real truth is that you have no choice. To survive you must market your business consistently. Some methods work better than others. It depends on your business. The “secret sauce” is finding what works and repeating it so you can grow. Take a quick three minutes to watch … [Read more...]

You’re Losing Money If You’re Not Marketing With Email (Video)

Small Business Tip To Improve Your Bottom Line

If you’re not using email to connect with your prospects and customers, you’re leaving a lot of money on the table. You might have heard that email marketing is dead. Ha! That’s a joke. With so many people using smartphones and tablets these days, email marketing is one of the best things you can do to connect with your prospects and clients to build relationships. Watch this quick four-minute video to learn six quick tips to get started. If you can’t see the video, you … [Read more...]

Are You Losing Customers Because of Business Changes? (Video)

Small Business Tip To Improve Your Bottom Line

No business can stay the same forever. A business that never changes will die a slow death. And what’s really cool about changes in your business is it gives you the opportunity to reinvigorate the connection with your customers. Yes! Every time something changes in your business, you should be letting your customers know. It’s a pretty neat way to retain your customers and help them be even bigger raving fans. Take a quick two minutes to watch this video and learn this sneaky … [Read more...]

9 Easy Tips To Get The Most From Your Business Networking (Video)

Small Business Tip To Improve Your Bottom Line

Okay. So you finally got up enough courage to attend a face-to-face networking event. Woohoo! I’m proud of you. Getting out of your comfort zone is good for you and your business. Now that you’ve finally discovered the magic of networking, you want to make sure you’re not wasting your time at the wrong business networking events. Many people do and when they go, they do it wrong. That’s a huge mistake for a marketing strategy that takes a lot of time and effort. I don’t want you … [Read more...]

Oh No — All The Good Domain Names Are Gone! (Video)

Small Business Tip To Improve Your Bottom Line

Did you buy in to the lie that there are no good domain names left? That’s a bunch of baloney! It might take a bit longer to pick a good domain name these days, but there are certainly plenty left to choose from. You just have to be creative. And your business will benefit from that creativity with an increase in your bottom line. But there’s a special way to go about the process of picking a good domain name. One of the secrets is to flip it around and look at it from another … [Read more...]

Six Networking Etiquette Habits That Will Make You Go Eewww! (Video)

Small Business Tip To Improve Your Bottom Line

What’s the quickest way for someone to decide not to do business with you? Yep, their first impression. Whether that impression is valid or not doesn’t matter. It’s their perception and once established, it’s hard to overcome. So that means when you are attending small business networking events — especially those that include food — your manners matter (in addition to everything else!). You would think that people would bring their best manners and networking etiquette to a meeting of … [Read more...]

Document Business Processes To Make Your Business Survivable (Video)

Small Business Tip To Improve Your Bottom Line

Have you ever worked on a task and said to yourself, “I should write this process down because I know I’ll have to do it again.” Then when you get done, you promptly move on to the next task without writing anything down. I know I’ve been guilty of this way too many times. And it’s absolutely crazy not to write things down. Here are just a few reasons why: You don’t have to keep one more thing in your head. It makes the task easy to outsource. It makes training new staff … [Read more...]