How To Determine the Right Metrics In Your Online Marketing (Video)

Small Business Tip To Improve Your Bottom Line

If you put an ad in the paper and didn’t get any phone calls from it, would you consider that a success? Of course you wouldn’t. It wouldn’t matter if one hundred or one million people read your ad, if no one acted on it in a way that would benefit your business, it wasn’t a success. But, amazingly, that’s what happens with a lot of online marketing. People measure success as position in the search engines or number of clicks to their website. That’s a mistake. Unless those clicks … [Read more...]

3 Rules for Responding to Online Reviews (Video)

Small Business Tip To Improve Your Bottom Line

One thing that’s really cool about the world we live in today is we have lots of chances to see what other people think about a business or a product at the click of a button. Online reviews can help us sort out where to eat, what books to buy, whether that washing machine is dependable, and just about anything else we inquire about. It’s great for us as consumers. But when it’s your product or service that’s being reviewed, you become a bit more concerned. That’s when it gets, not … [Read more...]

Is Niche Marketing A Myth? (Video)

Small Business Tip To Improve Your Bottom Line

I talk a lot about focusing on a specific target market to help your business be a success. It’s just something you have to do so you can laser in on what your market really wants. But another major component of that is to narrow it down to a niche — a subset of a specific market. There are people who will tell you that narrowing down your niche is a mistake. But I’m here to tell you if you listen to them, you are making a huge blunder in your business and very well could be leaving … [Read more...]

How To Avoid Credit Fraud and Account Hacking (Video)

Small Business Tip To Improve Your Bottom Line

I’ll never forget the day I saw all sorts of sales receipts pop into my email account. It was one of those times when you just feel a huge knot in your stomach and pinch yourself because you don’t believe it’s happening to you. But it is. Someone had hacked into one of my online accounts and was having a blast buying stuff. Ugh! My story gets repeated almost every day by someone, somewhere in the world. It really stinks, but it’s the way things are today. There are steps you … [Read more...]

Three Quick Fixes To Avoid Typos and Grammar Errors in Your Copy (Video)

Small Business Tip To Improve Your Bottom Line

I don’t know about you, but I get really embarrassed when I discover typos or grammar errors in my posts or in emails I send out. No matter how many times I give them a good proofing, it seems some errors just slip through. I see it all over the web too. I’m not stupid and neither are the small business sites I visit, but typos and grammar errors can sure make you look that way. And they can be expensive. My very first print booklet had a whopper of an error in it. I tell you … [Read more...]

Grow Your Social Network With Live Events (Video)

Small Business Tip To Improve Your Bottom Line

It’s easy to get stuck inside your office (home?) if your business is mostly focused online. You get so wrapped up in getting stuff done, connecting on social network sites, and supporting your customers that the thought of doing one more thing doesn’t even appeal to you. But I urge you to do what you can to take your social networking offline by attending at least one live event a year. Lots of those people you are connected to online do that. And you can make your connection even … [Read more...]

Use Your “Inside Voice” When Chatting In Public (Video)

Small Business Tip To Improve Your Bottom Line

Did your Mom ever tell you to use your “inside voice” when you were a kid? Mine did. And it’s a lesson that’s served me well in business. I have a pretty loud voice. And when I’m talking with someone one-on-one, I forget there might be other people around. This can be a disaster if you are discussing a client or a project in a public place. Been there, done that. And I don’t ever want to be there again, so I always make sure I take my inside voice with me when discussing … [Read more...]

How To Get More Email Subscribers (Video)

Small Business Tip To Improve Your Bottom Line

So you know you must have an email list to help you build relationships with your prospects and customers. It is so critically important in this day and age. But what’s hard for so many small businesses is to get people to actually sign up. But it’s not impossible. You need to be creative and use every opportunity available. Take a quick two minutes to watch this video and learn 10 easy ways to get more people on your email list today. If you can’t see the video, click … [Read more...]

How To Get The Most Out Of Your Online Store (Video)

Small Business Tip To Improve Your Bottom Line

It’s really exciting to get an online store up and running after long hours of hard work. Then you can just sit back and watch the sales roll in… Right? Unless you’re one of the very lucky few, then the answer is… Nope. There’s just as much, if not more work to be done once you get your online store up and running. It doesn’t matter whether you sell physical products or digital products. There’s still plenty of work you need to do. I don’t want you to struggle … [Read more...]

Kick Overwhelm To The Curb In Your Small Business (Video)

Small Business Tip To Improve Your Bottom Line

Overwhelm. Some days it will just take your breath away. So much to do with (what seems like) so little time. Getting stuck in overwhelm can freeze you into inaction. But that only makes the problem worse. The secret is to get that momentum going, so you can bust out of the overwhelm that’s holding you back. Take a quick two minutes to watch this video and get back to action in your business today. If you can’t see the video, click here to watch on YouTube ==>> How … [Read more...]

Don’t Procrastinate Your Way To Business Failure (Video)

Small Business Tip To Improve Your Bottom Line

Okay I have a confession. I’m a procrastinator. Yes, it’s sad but true. Now I’ll agree that not all procrastination is a bad thing. Sometimes issues will take care of themselves if we just ignore them. But that’s the exception, not the norm. It wastes your time and steals money from your business. So take a quick two minutes to watch this video now. (Yes, now — don’t procrastinate about it.)  If you can’t see the video, click here to watch on YouTube ==>> … [Read more...]

Get Unstuck By Taking Consistent Action (Video)

Small Business Tip To Improve Your Bottom Line

Are you stuck? We’ve all been there. I’ve been there more times than I’d like to count over the years. And there’s only one surefire way to change that. Take action. Yep. And this video is proof positive of that. Take a quick two minutes to watch this video and get motivated to move past unstuck in your business. If you can’t see the video, click here to watch on YouTube ==>> One Step At a Time Means Big Progress In Your Business What’s holding you back? … [Read more...]