Please enjoy this guest post by my friend Kelly McCausey, small business owner extraordinaire and mentor to many small business women across the web. Take it away Kelly!

As small businesses have tackled the big job of being active in social media there has been one common mistake made.

So much attention is focused on creating content on the social media sites that very little is given to creating fresh content on the business’s website.

Why is this troublesome?

Social media profiles can’t be ‘owned’ and safeguarded the way a website can.

There are many cautionary tales to be told about businesses who built up years of content and community on a social network only to have that network go belly up or have their data hijacked and lost.  Do you know that Facebook won’t fight for you if your business page or group is taken from you by a disgruntled subordinate with admin access?

I’m not suggesting small businesses shouldn’t build great social media profiles, what I am saying is this:  The primary focal point of all social media efforts should be on your own website.   Blogging is a powerful social media tool that works hand in hand with your social media profiles to build relationships and win over new clients and customers.

It seems to me that a good percentage of small business owners have a blog, they’re just not keeping it active.

Perhaps they’re not sure what to publish on their blog and that’s where my Smart Blogging Skills course can come in handy.  The course contains fifteen lessons that guide the blogger in creating interesting, relevant content that accomplishes the goal of the business.  Then it directs them through steps to promote that content via social media.

When your website is your business’s online base camp, you don’t worry about losing everything to the next big wave of change in social media.

Want to outsource your social media activity to one of your employees?  Put Smart Blogging Skills in their hands and watch them put it into action week by week.

Denise here: How many thousands of blogs are created every year and left to collect virtual dust? Way too many!  Kelly has recently totally updated her Smart Blogging Skills step-by-step guide — an amazing tool that will help you shake the dust off of your blog and get back on track. If your blog has lost its luster, Kelly’s Smart Blogging Skills is exactly what you need. You can get your copy by clicking here.