If You’re Sick of Online Hype, Check Out the Third Tribe

I’ve been online for a long time — since 1996 when I first started my business. And I’ve seen a lot of changes. Some good, some not so good. But one thing I’ve never gotten used to was the “standard” sales page hype. It turns my stomach.

You know what I’m talking about:

THE BIG RED HEADLINES IN ALL CAPS
followed by tons of yellow highlighting
and a few testimonials (from the same people over and over!)

Spare me please! There is no faster way to get me to leave a website than this sales format. Do you feel the same way too? [Read more...]

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Here’s Some Good Economic News for Small Business

saleschart

Recently, Capital One Small Business revealed the results of its Q1 Small Business Barometer, a quarterly survey of small businesses across the nation gauging their current financial condition and business projections for the next six months. The news is good for small business. [Read more...]

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Don’t Let Your Business Get Left Behind in the Dust

Break Out of Your Shell!

Most small businesses are pretty nimble. They embrace innovation, seize the moment to capture that big sale and generally live a life of constant change. But there are a few small businesses that get stuck “in the way we do things around here.”

In this day and age, that’s a prescription for disaster — and potential failure of your business. [Read more...]

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