They say it takes a village to raise a child and I’ll add it takes a campaign to make your marketing stick. I’ll never forget a meeting with a small business owner who had just dipped her toes into the advertising world for the first time. We got together to discuss her marketing efforts for her small business and when she arrived at my office, she was just beaming.
First on my agenda was to find out exactly what she had done to market her business so we could figure out together what would be most effective going forward.
She grinned as she pulled out a section of the newspaper to show me her ad. [Read more...]






Tax season can be gruesome if you are constantly stressed out while trying to get all of your financial information together for the IRS. It doesn’t have to be this way and can actually go quite smoothly. Instead of waiting until midnight on April 15th to finally file your taxes, here are a few tips to prepare in advance and reduce the stress during tax season.













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