Why You Should Segment Your Email Marketing List

I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m a droid lover plus I have OnStar in my car so I thought it would be really cool (and helpful!) to have that flexibility. So I was really thrilled when I got an email from OnStar hyping a bunch of new options.

onstar email

Sadly, all I ended up with was disappointment — along with a bunch of other OnStar customers. [Read more...]

How to Accommodate the Client From Hell

hostage

So here you are. You’ve taken on a client for a fixed fee who doesn’t know exactly what she wants — you’ve shared the possibilities, you’ve spent time helping her figure out what direction she should go and she still can’t move off the dime.

As a matter of fact, the last conversation you had with her was a couple of months ago and now she wants to start at square one — again. You’re starting to feel like she’s holding you hostage.

You have three opportunities here. [Read more...]

I’m A Bose QC3 Lover Again! A Great Customer Service Story…

Bose QC3 Noise Canceling Headphones

About three years ago I ordered a Bose QC3 headphone. When I received them, they had a bit of a quirk in the left ear — I had to fiddle with the cord to get clear sound. At that time, I should have sent them back for an exchange, but I didn’t. Fast forward a couple of years and they stopped working completely out of that ear. [Read more...]