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About three years ago I ordered a Bose QC3 headphone. When I received them, they had a bit of a quirk in the left ear — I had to fiddle with the cord to get clear sound. At that time, I should have sent them back for an exchange, but I didn’t. Fast forward a couple of years and they stopped working completely out of that ear. [Read more...]
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I’ve talked a lot about making sure your business is aligned with your target market.
And in today’s environment where your target market’s wants and needs can change in an instant, it’s important to stay on top of what will solve their problems and make their lives easier. [Read more...]
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Most of the time these days, you’ll find people complaining about poor customer service (me included!). Customer service is so poor across the board that it doesn’t take a ton of effort to go above and beyond so you stand out in your customers’ minds.
Often just being attentive and saying thank you is quite enough. But make sure you don’t go overboard. [Read more...]
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