The economy seems to be picking up for most small businesses. I hope that means your business is doing well.

I don’t know how much you pay attention to connecting with your customers using email, but if you aren’t you are missing a really good opportunity to build a long lasting relationship and to grow your business.

Email has been a mainstay for a long time now and is still one of the best ways to connect to those who know and love what you have to offer.

But there are plenty of people who still make tons of mistakes (and miss a lot of opportunities) when connecting with customers using email. Specifically, if you have a blog or create regular content for your website, you have many chances to really grow and connect with them.

Are you taking advantage of all those opportunities? [Read more...]