Please enjoy this guest post by Wendy Lowe of Campaigner.

When small businesses are preparing to do email outreach to a list of customers and prospects, often it is very hard to decide what to highlight in the content. Is the special offer you have crafted really going to appeal to your customers? Does a new email template perform better than your existing layout? With all the options available, it’s often tough to determine ahead of time which one will deliver the best response. There’s nothing worse than sending an offer to your entire list only to find it resulted in few or no responses. [Read more...]