If You’re Sick of Online Hype, Check Out the Third Tribe

I’ve been online for a long time — since 1996 when I first started my business. And I’ve seen a lot of changes. Some good, some not so good. But one thing I’ve never gotten used to was the “standard” sales page hype. It turns my stomach.

You know what I’m talking about:

THE BIG RED HEADLINES IN ALL CAPS
followed by tons of yellow highlighting
and a few testimonials (from the same people over and over!)

Spare me please! There is no faster way to get me to leave a website than this sales format. Do you feel the same way too? [Read more...]

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Don’t Let Your Business Get Left Behind in the Dust

Break Out of Your Shell!

Most small businesses are pretty nimble. They embrace innovation, seize the moment to capture that big sale and generally live a life of constant change. But there are a few small businesses that get stuck “in the way we do things around here.”

In this day and age, that’s a prescription for disaster — and potential failure of your business. [Read more...]

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Will Your Business Die If You Get Stranded?


A disaster can strand small business owners away from their business. The volcano in Iceland that grounded thousands of plane flights across Europe made me wonder how many small business owners were in panic mode because they couldn’t get back to their businesses and keep the doors open.

It’s a real problem with small business owners. If you are involved in every step that is taken in your company, you have created a job for yourself that could hold you prisoner and keep you from enjoying the fruits of your labor. When I was consulting with small business owners, this was one of the biggest business issues. [Read more...]

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