If you watched the super bowl earlier this year, you probably saw the search ad from Google. It was a spot that highlighted a search story about a man falling in love with a French woman, moving, getting married and having a family — all in a short 60 seconds. The video created quite a buzz. [Read more...]
Five Mistakes to Avoid When Doing Your Own Publicity
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There’s nothing wrong with creating your own publicity plan and taking the action steps to carry it out. But you need to make sure you’re not stumbling along the way. Here are five mistakes to avoid when you implement your plan. [Read more...]
To Survive Get More Business Publicity
Okay. So raise your hand if you want more publicity for your small business. I thought so. More publicity can bring more customers your way and improve your bottom line.
But, as with anything else, you need to take the time to put together an action plan so you’ll be sure to make things happen when you want them to. If you have no publicity plan, it’s real easy to let things pass you by and miss some big opportunities to get the word out about your business. [Read more...]
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