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The Best Way to Handle Customer Feedback

What do you do when a prospect or client takes the time to provide feedback to your small business?

A client recently gave me a great opportunity to improve my services — I took it and acted on it. Her experience with my reception staff when trying to place an order via phone was not satisfactory and she took the time to tell me about it. She wasn’t happy, but I calmed her down and now she’s one of my “customers that really stick.”

Most people won’t tell you about a bad experience with your company. They’ll just walk away and buy from someone else. That’s why it’s so important to take the feedback you receive from prospects and customers and use it to determine whether changes are necessary in your small business. Does that mean the customer is always right? No always.

You are the only one who can make the decision to act on feedback you receive. But don’t forget — feedback is a gift and for all gifts the appropriate response is thank you.

What do you think? Should you act on the feedback you receive? Leave me a reply below.

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About Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. Connect with me on Google+, Twitter, Facebook and YouTube

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