Wait! Give Prospective Clients the “Acid” Test Before Jumping In

I’m sure you probably remember the “client from hell.”

If you’ve been in business for any length of time you have surely experienced this phenomenon. And if you haven’t been lucky enough meet this person yet, all I can say is hallelujah!

The thing that’s funny about these people is that they give us clues — ahead of time — that we really should listen to.

Have you ever had that feeling in the pit of your stomach that working with the prospective client you just met would be a prescription for disaster?

Do you listen to it? I’ve found through experience that it’s wise to listen to that feeling. You probably have too.

A while back Rob Levinson, a marketing consultant who used to write for StartUpJournal.com, suggested using an eight minute test to screen new clients. He said the following questions are key.

1) Does the prospect have a sense of humor?
2) Is the business story compelling?
3) Will the assignment propel my career?
4) Will I be treated like a vendor or partner?
5) Are they responsive?

I think he’s right on target. Using a standard method to size up potential clients is a good idea. You probably have a standard process too. If you don’t — and you’re running into too many “clients from hell” — it’s high time you did.

Do you have a special way to size up prospective clients? Tell me about it by leaving a comment.