I’ve yet to meet a small business owner who hasn’t been sucked into buying something because they were afraid of missing out.
Whether they were motivated by a timer ticking down the minutes, a deadline quickly approaching, or a limited number racing toward zero, scarcity marketing is a tactic that works.
And it works on all of us because of FOMO – Fear Of Missing Out
Scarcity marketing is a good tactic to use to increase sales of your products or services, but if you do it wrong it can kill your credibility and your business.
I’ve been duped by false scarcity a couple of times. 🙁
And each time I called foul on the business and then took my business elsewhere.
It’s funny how those companies responded. One was very apologetic and immediately refunded my money. I never heard from the other one. I hope it’s because they were majorly embarrassed.
I don’t want you to be embarrassed or put your business in jeopardy so this week’s tip is a must watch. It’s a bit longer than normal, but well worth it.Scarcity marketing works on all of us because of our Fear Of Missing Out (FOMO)Click To Tweet
Take a quick 5 minutes to watch the video and learn 3 easy ways to use scarcity marketing the right way in your small business.
Want to talk about it? Hop on over to my Facebook page and post your thoughts — Go there now!
PS: I use Deadline Funnel for my scarcity timers — it really is the REAL thing. Check it out here.
Hello! I'm Denise, Your Project Partner -- I manage your projects and the project team so you can achieve that dream business you've been chasing. Managing the project plan, the deliverables, the timeline, the to-do list, and the team to get it all done are the things that light up my day. I'd love to help you get your projects done. Click here to learn more.
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