One thing that’s really cool about the world we live in today is we have lots of chances to see what other people think about a business or a product at the click of a button.
Online reviews can help us sort out where to eat, what books to buy, whether that washing machine is dependable, and just about anything else we inquire about.
It’s great for us as consumers.
But when it’s your product or service that’s being reviewed, you become a bit more concerned.
That’s when it gets, not “just business.”
I know it hit me in the pit of my stomach when I got a one star review on my book on small business cash flow.
The customer wasn’t happy that the topic of marketing was included in the book.
It would have been tempting to come back with some snarky response, but that would have been the wrong thing to do.
That’s when your knee jerk reaction might be to blast the reviewer, but that would be a huge mistake.
Take a quick three minutes to watch this video and learn three rules you can follow (without damaging your business) when responding to online reviews.
Want to talk about it? Leave a comment below!
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