Do your palms get sweaty and does your stomach start to churn at the thought of attending a face-to-face business networking function or meetup?
You’re not alone.
More people than not get nervous when it comes to meeting strangers in this type of setting.
But why does that happen?
We talk to strangers all the time (well, at least I do!) when we’re out and about just living our life. Isn’t it the same thing?
Well, not really.
At a networking function we’re meeting people who could be a potential business connection that can help us grow our business — via a joint venture, as a connector to a key prospect, or as a customer.
And most of us don’t like to sell, so it sets up this really nerve wracking situation that we’re all uncomfortable with. Ugh!But the truth is, business networking isn't about selling. Click To Tweet
It’s about building mutually beneficial relationships with other people. Once you shift your thinking, that makes it a whole lot easier.
And I’ve found the secret to networking successfully which I share in the short video below.
Take a few minutes to watch and let me know what you think.
Why are we comfortable chatting up the convenience store cashier, but when it comes to talking to strangers in a networking function, we clam up?
Talking to a stranger as we go about our daily business doesn’t seem to be a problem for us, but when it comes to talking to strangers at a networking function, we clam up.
It’s the same thing, isn’t it? Well, kind of.
First of all, we’re not trying to impress that person that we’re talking to at the local convenience store, and we may be trying to impress that all too important prospect at a networking function.
Although we’re not trying to sell in either case.But the truth is, business networking isn't about selling. Click To Tweet
When we’re at a business networking function, we’re trying to start building that oh so important business relationship that could ultimately lead to a sale.
Whether you are veteran small business owner or someone just starting out, business networking is the key to your success.
Now in this case, some people say it’s who you know that’s important at a networking function.
But I beg to differ just a little bit with that.
I think it’s who knows you that’s important.
You want to make sure that plenty of people know who you are and what you provide, and here’s a secret I’ve never told anyone before, so shhh! Don’t let it out of the bag.
I’m not all that thrilled with networking either. But people say I’m really good at it.
So what’s the key to being a successful networker?
Well, it’s not rocket science.
All you have to do is listen. People like to talk about themselves and if you can turn a good ear, and ask really great open ended questions, the who, the how, the what, you can be great at networking too.
So there you go. Become a better listener and you’ll become a better networker too.