Define Your Target Market First – Splat Marketing Will Fail Your Business (VIDEO)

Every single day I see small business owners making huge mistakes in their marketing efforts.

Heck, I’ve sure made my share.

And it can cost you a ton of money and wasted effort if you don’t make sure you are focused — not just using splat marketing to try to get the word out about your business.

Many small business owners mistakenly think that narrowing down and targeting a specific market will leave them with no one to use their products or services.

But it actually works exactly the opposite.

The more you focus on a narrow market, the more of them you will find.Click To Tweet

Getting clear on who you are targeting can help your business have massive success.

Watch this quick three minute video to learn what you need to do.

 

Here’s that tweetable for you — just hit the tweet button:

Everyone is not a target market. If you try to be all things to all people, you will fail.Click To Tweet

So are you targeting your market? Have you hesitated for some reason? If you’re struggling with nailing it down, get my free Niche Marketing Process Map below.

About the Author Denise O'Berry

A Message From Small Business Expert Denise O'Berry -- It's no coincidence that my initials are DO. I've been helping small business owners DO things to be successful since 1996. You can be successful too. The best way to have a sustainable business is to take action. Start now by implementing this small business tip in your business. And make sure you join my FREE Idea to Done community to help YOU get it done. Click here to join now!