I know I’ve talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for just the right email from you, you have only a few seconds to get their attention before they hit the delete key.
Based on what I’ve been seeing in my email box, there are a lot of you who didn’t “get the memo” on this topic. During this month, I have received no less than ten email newsletters that have the subject Our Newsletter. Ugh!
Yes, at least ten newsletters from different companies had that subject line. Not good. And worse than that, who cares? A boring title like that doesn’t entice me to open the mail and find out what you have to tell me.
Make the subject interesting so I want to open the mail and read what you have to say. The List Building for Bloggers book contains excellent tips on what makes an email subject line successful. In a nutshell:
- Tell the reader what’s inside.
- Don’t use the same subject line for each issue.
- Don’t include your company name or date.
Always remember to look at your client / prospect communications from their perspective. If you do, it will help you spice things up a bit and get you more opens — which is one of the objectives in the first place. This is one of the many tips I share in my free email marketing tips online course (delivered via email – of course!).
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