Category Archives for Email Marketing

Yes, Email Can Really (Still!) Help You Grow Your Small Business

The economy seems to be picking up for most small businesses. I hope that means your business is doing well. I don’t know how much you pay attention to connecting with your customers using email,

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Why You Should Segment Your Email Marketing List

I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m an iPhone lover plus I have OnStar in my car so I thought

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Use Offline Marketing to Increase Your Email List

Believe it or not, all of your customers don't live in the online world. Studies show that most people now have an email address, but may not necessarily spend a lot of time online. Read

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Email Marketing From Your Favorite Cookies — Keebler Nails It

What a surprise we found recently in our favorite batch of Keebler cookies. When we opened the package, we discovered a trifold note enclosed which included a personal note for all cookie lovers. I was

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Your Small Business Could Learn Internet Marketing From The Big Brands

Whether your business is totally online, part brick and mortar / part online, or totally brick and mortar, you could benefit from watching what some of the big brands are doing. And your business is much

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Test Your Marketing Message Before Sending To Everyone

Please enjoy this guest post by Wendy Lowe of Campaigner. When small businesses are preparing to do email outreach to a list of customers and prospects, often it is very hard to decide what to highlight

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Five Tips for Improving Your Email Campaign Results

Please enjoy this guest post from Simon Grabowski the founder of GetResponse. Everyone’s talking about “engagement” these days. And rightly so. According to our own recent study, less than 1 out

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Five Ways to Improve Your Online Visibility

Please enjoy this guest post from my colleague Stephanie Chandler. A small business owner’s work is never done, is it? That goes triple for your online marketing. Since the interwebs is always growing

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Don’t Create Boring Newsletter Subjects If You Want Your Email Opened

I know I've talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for

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No Email Marketing Is Not Dead

Is email marketing dead? That’s what some people think. I disagree. There are still plenty of small business owners connecting via email with prospects and customers every single day. I know my inbox

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