Please enjoy this guest post from Simon Grabowski the founder of GetResponse.
Everyone’s talking about “engagement” these days. And rightly so. According to our own recent study, less than 1 out of 3 US recipients opened marketing emails. In Europe, the rate was just above 40%. So what’s going on?
MarketingSherpa reported that the main reason people unsubscribe is that the emails they receive aren’t relevant. Does relevance relate to engagement? Of course – if you’re not paying attention to subscribers’ needs and preferences, they’re not going to open and click through your messages. But engagement is about more than opens and clicks , it’s about creating trust, brand loyalty and repeat business.
The following are some tips on how to use best-in-class email marketing tools and practices to keep your audiences engaged and maximize your results:
No matter what media or method you use, if it’s targeted, relevant, and engaging, you’re going to win. With these inexpensive, easy-to-use tools at your fingertips, you can finally level the playing field for your small business.
Simon Grabowski is the founder of GetResponse, a leading email marketing platform for the SMB sector and flagship product of online solutions provider Implix. In 1997, at the age of 17, he started working on GetResponse, with only $200 in his pocket. Today, GetResponse has more then 140,000 users from 172 countries, delivering 5 billion permission-based emails per year.
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