Please enjoy this guest post from Simon Grabowski the founder of GetResponse.
Everyone’s talking about “engagement” these days. And rightly so. According to our own recent study, less than 1 out of 3 US recipients opened marketing emails. In Europe, the rate was just above 40%. So what’s going on?
MarketingSherpa reported that the main reason people unsubscribe is that the emails they receive aren’t relevant. Does relevance relate to engagement? Of course – if you’re not paying attention to subscribers’ needs and preferences, they’re not going to open and click through your messages. But engagement is about more than opens and clicks , it’s about creating trust, brand loyalty and repeat business.
The following are some tips on how to use best-in-class email marketing tools and practices to keep your audiences engaged and maximize your results:
No matter what media or method you use, if it’s targeted, relevant, and engaging, you’re going to win. With these inexpensive, easy-to-use tools at your fingertips, you can finally level the playing field for your small business.
Simon Grabowski is the founder of GetResponse, a leading email marketing platform for the SMB sector and flagship product of online solutions provider Implix. In 1997, at the age of 17, he started working on GetResponse, with only $200 in his pocket. Today, GetResponse has more then 140,000 users from 172 countries, delivering 5 billion permission-based emails per year.
Yes, Email Can Really (Still!) Help You Grow Your Small Business
Why You Should Segment Your Email Marketing List
Use Offline Marketing to Increase Your Email List
Email Marketing From Your Favorite Cookies — Keebler Nails It
Your Small Business Could Learn Internet Marketing From The Big Brands
Test Your Marketing Message Before Sending To Everyone
Five Ways to Improve Your Online Visibility
Don’t Create Boring Newsletter Subjects If You Want Your Email Opened