One thing I have found to be universally true about starting and running a small business is that there are plenty of people who will tell you things can’t be done.
Or that you are on a dead end road.
Or that you are wasting your time because there is too much competition.
Well, here’s what I think about that…
Ignore the people who are naysayers and create your own path.
If you’ve never heard of the Blue Ocean Strategy , it’s high time you did.
In short, the way most businesses exist is to fight for their piece of the business pie by doing the same things as their competitors.Ignore the people who are naysayers and create your own path. Click To Tweet
It’s like a school of sharks fighting over the same piece of meat. Ugh!
Your key to success is to swim away from that mess into the deep blue ocean and pave the way.
Here’s a great interview with one of the author’s of the Blue Ocean Strategy book — Renée A. Mauborgne. Listen all the way to the end. It’s worth every minute. 🙂
You can get the Blue Ocean Strategy below:
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Price: $20.13 Don't fight your competition for the same small group of customers. This book will open your eyes and help you see possibilities for your business to grow.
What do you think about this strategy? Have you captured your blue ocean? Leave a comment below.
Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.
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