One thing I have found to be universally true about starting and running a small business is that there are plenty of people who will tell you things can’t be done.
Or that you are on a dead end road.
Or that you are wasting your time because there is too much competition.
Well, here’s what I think about that…
Ignore the people who are naysayers and create your own path.
If you’ve never heard of the Blue Ocean Strategy , it’s high time you did.
In short, the way most businesses exist is to fight for their piece of the business pie by doing the same things as their competitors.Ignore the people who are naysayers and create your own path.Click To Tweet
It’s like a school of sharks fighting over the same piece of meat. Ugh!
Your key to success is to swim away from that mess into the deep blue ocean and pave the way.
Here’s a great interview with one of the author’s of the Blue Ocean Strategy book — Renée A. Mauborgne. Listen all the way to the end. It’s worth every minute. 🙂
You can get the Blue Ocean Strategy below:
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Price: Don't fight your competition for the same small group of customers. This book will open your eyes and help you see possibilities for your business to grow.
What do you think about this strategy? Have you captured your blue ocean? Leave a comment below.
Hello! I'm Denise, Your Project Partner -- I manage your projects and the project team so you can achieve that dream business you've been chasing. Managing the project plan, the deliverables, the timeline, the to-do list, and the team to get it all done are the things that light up my day. I'd love to help you get your projects done. Click here to learn more.
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