According to a survey conducted by CPA2Biz you aren’t. CPA2Biz, the marketing and technology services subsidiary of the American Institute of CPAs, surveyed 500 small businesses with an average of less than 15 employees and $2 million in annual revenues.
“Clearly, based on the survey, these small business owners are not taking advantage of simple tools that would help them better manage their profitability and performance,” said Bill Reeb, CPA.
The number one issue facing small business is ensuring adequate cash flow from operations, according to 83% of survey respondents.
That’s no real surprise. Most small business owners I’ve encountered say cash flow is the issue that keeps them awake at night.
Surely you can do better. Take the time to determine key cash flow metrics for your business and make a pledge to keep on top of them next year. You’ll sleep better.
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