Use Offline Marketing to Increase Your Email List - Denise O'Berry

Use Offline Marketing to Increase Your Email List


Believe it or not, all of your customers don’t live in the online world. Studies show that most people now have an email address, but may not necessarily spend a lot of time online.

That means you will need to use offline marketing tactics in addition to your online efforts if you want to grow your email list. This is as simple as making sure you have a sign up option at the checkout or an enclosure in your product delivery packages that encourages people to sign up.

Here’s a good example from a pizza shop. On the top of the pizza box, they invite their customers to sign up to a list to get special treatment. Who doesn’t want to feel special? I don’t know the results of their campaign, but I bet they’re successful.

Think about how you could offer an email sign up in your business by making your customers feel special. If you need some help, let’s talk about it. Leave me a note in the comments and we’ll have a discussion.

And if you would like some free tips on how to increase your email marketing success, sign up for my 26 week free course at

About the Author Denise O'Berry

Hello! I'm Denise, Your Strategic Partner -- Let me guess. You bought into the hustle, hustle, hustle vibe and now you're on the brink of burnout. You keep setting your alarm for earlier in the day, but don't gain anything from it -- except bleary eyes and frustration about how little you've accomplished at the end of the day. I get it. I've walked in those shoes and they aren't a good fit for anyone. Let me help get you where you want to go without all the stress and frustration.Click here to learn more.