Believe it or not, all of your customers don’t live in the online world. Studies show that most people now have an email address, but may not necessarily spend a lot of time online.
That means you will need to use offline marketing tactics in addition to your online efforts if you want to grow your email list. This is as simple as making sure you have a sign up option at the checkout or an enclosure in your product delivery packages that encourages people to sign up.
Here’s a good example from a pizza shop. On the top of the pizza box, they invite their customers to sign up to a list to get special treatment. Who doesn’t want to feel special? I don’t know the results of their campaign, but I bet they’re successful.
Think about how you could offer an email sign up in your business by making your customers feel special. If you need some help, let’s talk about it. Leave me a note in the comments and we’ll have a discussion.
And if you would like some free tips on how to increase your email marketing success, sign up for my 26 week free course at www.emailtipsforyou.com.
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