Is panic setting in because you’re sitting there staring at a blank screen and can’t figure out what to say?
You’re not alone.
I’ve heard a lot of small business owners complain about not knowing what to talk about on their blog. They got really excited about their business, started a blog and then all of a sudden blogger’s block set in.
Ugh! Happens to all of us. I’ve been blogging since 2004 and have had my share of dry spells.
So I’m here to help you decide what blog topics to talk about.
What’s The Goal for Your Blog?
The first thing you need to do is make sure you have a goal for your blog. Consistency in posting to your blog will be your key to success. Now that doesn’t mean you have to make yourself crazy by setting up some unreachable posting schedule.
But you have to know where you’re going. What is your goal? Do you want to have a certain amount of posts a week, a certain amount of posts a month? Do you want to talk about a certain topic? How are you going to turn your visitors into your community? How does your blog play into your sales funnel?
You need to make sure and identify what it is you want to do, set that goal, identify action items, and then set out to achieve that goal by doing the things that you’ve established.
Speak To One Person
Another thing that’s important for you to remember is that you’re only talking to one person at a time. I see lots of blog posts that say, “Hey Everyone,” or “Hey Everybody, guess what.” I sure don’t know who everybody is – I don’t have anyone looking over my shoulder when I’m on my computer or phone reading blog posts. Do you?
When someone is reading your blog they’re usually alone. When you’re writing your blog posts, you want to write like you’re talking to one person at a time. This would be just like sitting across from someone at your kitchen table. Have a chat with them. Visualize the person sitting in that chair. It will make it a whole lot easier for you to write.
So let’s talk about topics. A lot of people will say, I just don’t have any ideas. I don’t know what I’m going to write about. Well, I’m here to tell you that life happens every single day. So there’s no reason that your idea well should run dry.
Here are eight memory joggers to help you think about some topics. (Get your notepad ready!)
Make sure you jot down your ideas as you get them – I like to use Evernote for this.
Attack a Topic From Many Angles
Once you’ve decided on a topic, don’t be a “one and done” writer. Attack your topic from different angles. Here are a few ideas.
So turn on your inquisitive thoughts and look at your topics from more than one perspective.
That’s it for some quick tips for what you should blog about next.
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