How hard are you working to turn your customers into repeat business?
After all, repeat business is so much more profitable than continuously working to bring new customers in the door. And it lowers your customer acquisition cost too.
I’ve seen small business owners add perks to existing purchases that ultimately pull the customer back to their company time and again.
Things like 20% off your next order, free shipping on your next order, buy two get one free on your next order, free [really hot product or service] with your next order, etc.
I think it’s a really good idea, not only for your business but for your customers. It helps everyone.
But it can come back to bite your business if you’re not careful.
That’s what happened to one small business owner and he ended up losing at least one customer and thousands of dollars of business in the process.
Take a quick 3 minutes to watch this video and learn how you can make sure your customer service perk doesn’t come back to bite you.
If you can’t see the video, click here to watch on YouTube ==>> Excellent Customer Service Can Come Back To Bite Your Business
Have you run into any issues like this with the companies you’ve done business with? How did they handle it? I’d love to hear your thoughts in the comments.
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